Wednesday, September 10, 2014

What Happens Online Stays Online!

With the continuous influx of data, life as we once knew it will never be the same (for some this is the only existence they have ever known).   Millions across the world have created online profiles for "all" to see through the use of Facebook.   This social media platform has in turn generated a vast amount of data that is now being collected and used for business advantage.   We are warned over and over not to put too much information online, yet we all do.   We often believe that if we can't see it, it just does not exist.   Marketers all across the world are gathering data on us each and everyday and we are allowing this to happen.  From a business perspective/advantage, this is great news! 


Wolfram Alpha is a computational knowledge engine that can produce just about any type of report you could think of.   Wolfram/Alpha's purpose is to make all system knowledge immediately computable and accessible to all.   Their system is simple.   Unlike Google, where you would search the internet for information, Wolfram/Alpha is taking the data you are inputting and giving you back in return a detailed, dynamic output of information.   For example, if I were to type in the word Facebook (linking to my own page), I would get a report generating data, graphs and statistics containing every detail of information I have ever shared.   This information ranges from personal information about myself down to what time I am most apt to be on the social networking site.   It will even give me my word frequencies and a word cloud arranged from my various posts (see below).   This information could be useful to businesses wanting to target maybe someone with children, or what time/day someone is most likely to be online, etc..




Today's increasingly competitive marketplace requires that companies make targeted, data-driven business decisions to secure their standing in the industry.  Leveraging company data is one of the most viable methods for organizations to stay on top!




http://products.wolframalpha.com/business/