I came across a television program on New England Cable Network (NECN) titled “The Boss: the Power Behind the Brands You Love”. I have to say I believe this is one of the better shows on television. It appears to be a spin-off of the already popular show Undercover Boss, however, this particular show spotlights local businesses in Massachusetts.
On last night’s program the highlighted business was Nashoba Valley Ski Resort located in Westford, MA. There were four co-founders of the company/resort one being Al Fletcher. The Fletcher family has owned the property since 1963. It was Al’s vision that began the creation of a local ski attraction very popular to Massachusetts residents and beyond.
What attracted me to this show was how they bring you back to the beginnings of the company, the vision, and what technology has done to not only keep the business alive but also make it the success it is today. For the first 15 years Nashoba Valley was constantly on the verge of bankruptcy. Due to the technological advances available later on (e.g. snow making machines), they were able to move away from the threat of bankruptcy and become the success they are today.
Next week’s highlight will be the “Life is Good” company. I highly recommend this show. I have attached a clip of next week’s show.
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