Where did the summer go? With school only a month away stores are bracing themselves for the back to school shopping frenzy.
In past years your television was inundated with EXPENSIVE adds showcasing back to school deals way before we were even ready to view them. My favorite being the one from target with the jingle “it’s the most wonderful time of the year”. Always back by popular demand.
This year companies are advertising their products using a less expensive approach. FACEBOOK! Tapping into the Facebook market allows for companies to reach a wider audience, not to mention it is extremely cost effective.
Some of the stores jumping on this bandwagon are Target, Sears and Aeropostale. Aeropostale has gone as far as to launch a new “Facebook Store”.
It always amazes me that Facebook, back in its beginning was designed by a group of college students as strictly a social media. Fast forward to today, it has become widely used by companies as a business tool.
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